Program Overview

Interested in the media, advertising, public relations, writing, marketing, spokesmanship in industry or government? Love the English language – and thirsty to learn from internationally recognized faculty from the world’s leading universities?

Strong communication skills, especially in English, are crucial in today’s global economy. The School of Communication at Bar-Ilan University is one of the few academic institutions that offers research and training in International Communication and Public Diplomacy. Students immerse themselves in small workshops on New Media, Advertising, Public Relations, and Broadcast Media – all instructed by internationally renowned researchers and lecturers.

The Department of English Literature and Linguistics at Bar-Ilan University offers students a solid foundation in the history and development of English and American literature, with classes spanning the work of great canonical authors such as Shakespeare, Milton, Austen, and Dickens as well as contemporary authors. Courses and assignments also aim to develop high-level skills of analysis, critical thinking, argumentation, and self-expression.

The joint double-major BA in Bar-Ilan University’s School of Communication and Department of English Literature and Linguistics gives students an edge in their future careers as they study how communication techniques and technologies shape society and culture, while developing and refining excellent skills of English writing and analysis. Through this rich, combined program, students gain a greater understanding of multiculturalism – a key requirement in our world’s increasingly globalized economy.

Career Opportunities

Our graduates are sought-after and well-established in all fields of communication, both locally and globally. Many of them work in marketing, advertising, and public relations offices, radio and TV stations, website companies, and the press, and as media consultants in government and private offices. Of course, some have chosen to pursue academic research and teaching careers. And remember, English is the lingua franca of the Western world and permeates all industries. No matter what your desired field of work may be, this degree is an invaluable asset.

Student Testimonial

“My name is Dema, I study English Literature and Communication. I am so grateful to have chosen BIU as the place to build my career. I always wanted to study abroad, and I get to experience it here in the International School of BIU with students from all over the world!”

Yarka, Israel

Core Requirements

  • 26 Credits in English Literature
  • 25 Credits in Communication
  • 10 Credits in Judaic Studies*
  • 3 Credits in General Studies**
  • English as a Foreign Language***

See here for more information on “Bar-Ilan Credits”

*Judaic Studies courses are academic courses in a variety of fields within the Faculty of Jewish Studies, offered through The School of Basic Jewish Studies. Admitted students who are not Jewish and would prefer to take 10 credits in General Studies courses should contact their program coordinator.

**General Studies courses are any course offered at the University (over 6,000) that is not related to your major and is not Judaic Studies. Students with a minimum level 4 Hebrew are permitted to take courses in Hebrew, should they choose.

*** Depending on their English language test scores, students may be required to take additional classes in English as a foreign language.

Courses and Descriptions: Communication

* Courses may change without notice.

Course List
Introduction to Communication: Theories and models 63-001-18/19

Introduces the students to the central theories and models in current communication research, from theoretical aspects to relevant updated case studies and events.

History of Communications 63-002-18

Learn how communication media, from writing to the internet, changed society and indeed, our entire worldview.

The Media in Israel 63-003-18

Gain an historical understanding of the development of media in Israel as well as be offered an overview of issues unique to Israel's current media environment.

Research and Information Science 63-004-18

First year students will acquire basic skills enabling them to use a variety of Bar-Ilan library information sources.

News Writing and Journalism Workshop 63-006-18

This workshop aims to provide students with a basic knowledge of and experience in news writing, while being taught about the unique trade of journalism.

Rhetoric and Public Speaking 63-009-18

Focuses on theories of classic and new rhetoric in interpersonal communication and in the mass media, while listening to and analyzing speeches.

Visual Culture 63-012-18

Explores the ideological, biased, cogent power of different visual media: newspapers, photography, films, tourist guides and advertisements.

Verbal Communication 63-013-18

Provides basic concepts in the field of verbal communication, including examples from the mass media, literature, and Israeli and Anglo-phonic daily speech.

Beyond State Control: International Organizations, NGOs, and Media Diplomacy 63-248-18

Examines the complex connection between international organizations, NGOs, media diplomacy and mediatization processes.

Nuclear Weapons and Communication 63-410-18

This seminar, via extensive use of audio-visual material, media and online content, will examine a wide range of issues relating to: nuclear weapons and communication.

Environmental communication & branding 63-423-18

Explores central theories and models in current environmental communication, branding, creativity and mass communication campaign construction.

The Art of Public Speaking 63-922-18/19

This workshop provides students with effective communication tools that improve their communication in front of many audience types.

Introduction to Search Engine Optimization (SEO) 63-931-01

Uncovers the hidden aspects of the internet world, discovering what lies behind search engines and their underlying agenda.

Video Journalism Workshop 63-938

This workshop provides students with a basic knowledge of video journalism and broadcast news.

Jewish-Arab Interreligious Dialogue 63-944-18

This course aims to increase positive interactions between English speaking Jewish and Arab students (based on the foundations of the Interfaith Encounter Association (IEA) Branch at Bar-Ilan).

Media and society in an age of intelligent and networked machines 71-024-18

Examines current and future Internet Technologies’ trends, their benefits and risks, considering the changing roles of journalists and open-code programmers as gatekeepers of media, society and technologies.

Courses and Descriptions: English Literature

* Courses may change without notice.

First-Year Courses
Academic Writing I

This course is designed to help students gain proficiency in writing academic analyses of literary works.

Academic Writing II

Continuing from “Advanced Academic Writing I,” this course continues to develop students’ academic writing skills and prepares them for more advanced literature courses in their second year.

Introduction to Fiction

The course aims to introduce students to the basic concepts used in the analysis and interpretation of fictional narrative.

Historical Background to English & American Literature

A background course in the history of Western thought with close reading, in English, of primary sources from ancient Greece and Rome.

Introduction to Poetry

A detailed study of the elements of poetry: figurative language, rhyme, rhythm, structure and genre.

Second- and Third-Year Surveys
Renaissance Literature

This course provides a survey of the prose and poetry of the early modern period from Wyatt and Surrey through Milton.

American Literature

A survey of the development of imaginative writing in American literature from Colonial times to the Civil War.

18th- and 19th-Century Literature

This overview of British literature from 1660 to 1890 surveys the major trends in English literature from the late 17th through the 19th centuries.


A study of Shakespeare’s major plays in the context of the theatrical conditions of his time and the intellectual assumptions of the period in which he wrote.

Sample Seminars (Offerings vary each year)
“A Woman in the Shape of a Monster”: Gender and Aberrance in English Literature - Dr. Yael Shapira

The course explores how ideas of aberrance and monstrosity have shaped representations of women in English and American literary works over the centuries.

Poetic Antagonisms - Dr. Daniel Feldman

This seminar offers an overview of the sphere of contested influences and dynamic change that shape the English poetic tradition from the late Renaissance through contemporary verse.

Creative Writing: Hybrid Genres - Dr. Marcela Sulak

The course views genre distinctions as a question of degree rather than category. We will examine skills necessary in all forms of creative writing while addressing the most salient generic features of poetry, essays, and fiction, but we will understand that often distinctions can be artfully blurred to release tremendous energy and creativity.

Reading Like Sherlock - Dr. Carra Glatt

In this course students read a series of detective narratives, using the lens of literal investigation to inform our understanding of the act of literary interpretation.

Shakespeare, Adaptation and Popular Culture - Dr. Esther Schupak

This course explores the tension between studying Shakespeare as an historically situated, contextualized dramatist and studying a Shakespeare who is “our contemporary,” a universalized, ahistorical participant in current popular culture.

Reading Minds - Dr. Daniel Feldman

This seminar explores the intersection of fictional texts about reading others' minds and narrative theories about why our minds love to read fiction in the first place.

Art, Atrocity, Truth - Dr. Daniel Feldman

A comparative study of how fiction and fact structure each other in literature portraying the Shoah, atrocity, and mass human-rights abuse.

Assimilation in American Literature - Prof. Michael Kramer

In this seminar, we survey American literature – from the seventeenth to the early twentieth century – with an eye to the way the stories writers tell about themselves inscribe versions of the process of assimilation.  

Life Writing - Dr. Ilana Blumberg

This course focuses on ways that the genre of autobiography has been transformed and newly conceived in the last few decades to include forms such as correspondences, graphic novels, autofiction, and variations of all kinds of memoir.

Jewish American Literature - Prof. Michael Kramer

This course looks at narratives of assimilation, accommodation, and return and discuss the many ways Jewish identities (religion and ethnicity) are constructed in a broad range of texts and genres.

Sample Electives (Offerings vary each year)
Literature and Education - Dr. Ilana Blumberg

This course considers literary texts that meditate on the purposes, strategies, and experiences of what we call "education."

Children's Literature - Dr. Daniel Feldman

This course offers a general introduction to the rich tradition of children’s literature in English since the nineteenth century.


African American Literature - Dr. Carra Glatt

This course offers an introduction to the rich tradition of African-American writers as we consider the texts’ concerns with the boundaries of identity, the legacy of slavery, and the role and responsibilities of the black artist living in a predominantly white society.

Literature in the Arts - Prof. Evan Fallenberg

This course examines texts and the art that has sprung from them through reading, listening, viewing, experiencing and attending performances and exhibitions.

Rhetoric, Persuasion and the Media - Dr. Esther Schupak

In this course, we will seek to understand how rhetoric works by analyzing different forms and genres from speeches to commercials to political cartoons. To provide a theoretical basis for our analytical work, we will study the foundational theories of both classical and contemporary rhetoric.

Romantic Poetry - Dr. Daniel Feldman

This course surveys the movement known as Romanticism in its British form between the years 1789-1830.

International School
Bar-Ilan University
Ramat-Gan, Israel 5290002

Tel: +972- 3-738-4245
Email for further information

Admission Requirements
Please visit this page to check the admission requirements.



    The School of Communication at Bar-Ilan University is one of the few academic institutions in the world to offer research and training in International Communications and Public Diplomacy. It aims to empower Israel’s future generation with the knowledge and skills necessary to advocate for Israel across the globe. As a part of the BA program, students are offered the opportunity to immerse themselves in workshops on how to effectively convey messages and build a positive public image for anyone from brands, to themselves. The workshops, offered in areas relating to New Media, Advertising, Public Relations and Broadcast Media, are instructed by individuals considered professionals in their fields.

    Why Study Communication

    Communication is all around us. We use it every day without even noticing; we maintain personal communications with our family and friends, we consume mass media, and we create and participate in social networks.

    Communication studies are intended for those who want to influence and leave their mark on the world, who wish to take part in making tomorrow’s news — today. In order to accomplish that, one has to understand the media: Why is the same topic presently differently from one media outlet to another? What makes Google or Facebook so popular? Which medium is more influential – cinema, TV, radio, internet, or maybe the mobile phone? If you are interested in these questions – your place is with us.

    Unparalleled Expertise

    Bar-Ilan University has over 30 years of experience in teaching communication, and prides itself with hundreds of B.A. and M.A. graduates. The faculty members of the School of Communication and related units are internationally renowned researchers and lecturers, with extensive experience in all fields of communication: print press, TV, radio, advertising, marketing, public relations, spokesman ship and new media.

    Ample Career Opportunities

    Our graduates are sought after and well established in all fields of communications, both locally and globally. Many work in advertising or public relations offices, some in radio or TV stations, others in various websites, and a significant number in the press. Many of our graduates are media consultants in government or private offices, while others have chosen to pursue an academic research and teaching career.

    During the third year of studies, our BA students can already participate in our internship program, in which they intern in different media organizations such as PR offices, news websites, government offices and others. Through the program, the students gain practical experience in the field and acquire important tools which will assist them in their future careers.

    Program Overview

    Program Type: Major (25 Credits)
    Program Length:
     3 Years
    Language of Instruction: English
    Admission Requirements:

    • SAT: 1100
      Psychometric: 550
    • 3.5 High School GPA

    Application Deadline: Rolling admissions